Song In Chevy Electric Car Commercial – Does the ad live up to the original HBO show? A few questions about Chevy’s big playfield for the new Silverado EV have been answered
In a Super Bowl ad, the General Motors brand recreated the opening of the classic HBO show, but with a twist: Tony is driving his 1999 Chevy Suburban from Manhattan to his home in New Jersey, reports changing its value. Mido’s older daughter now licks a lollipop while driving the Silverado EV – due for sale in 2023.
Song In Chevy Electric Car Commercial
An announcement from Unity/McCann marks the first sale of an electric version of the third best-selling car. Shown by General Motors at CES in January, the car will compete with new pickups, including the Ford 150 Lightning, as a new chapter in the battle for luxury car sales.
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“In short, it’s a future car,” said Chevrolet VP of Marketing Steve Mayoros about the Sopranos’ marketing.
“Now that the car is known, Chevy has looked for marketing opportunities,” he added, “to make big statements but be as powerful as the product itself.”
The 60-second ad features many characters from the hit series, including creators Jamie-Lynn Sigler (Hay) and Robert Ihler (played by Tony’s son AJ). plays the same role in the first title sequence. Chevy acquired the rights to Alabama 3’s first single, “Woke Up This Morning.”
But fans of HBO’s “The Sopranos” – which ran from 1999-2007 – will notice a noticeable difference in commercial shooting from the beginning, not so much. A visible change is the result. First, Tony shows the way around his house. In the ad, Meadow parks a blue Silverado EV in front of Bahr’s Seafood Restaurant on the Jersey Shore, where she charges the electric car and welcomes A.J. hugging
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“David [Chase] and the team felt there were unanswered questions until the end of the series,” Majoros said of the much-discussed ending. The story ends shortly before Lexus joins his family at Holsten’s restaurant.
“They’re in a restaurant, and you don’t know what’s going on with the kids,” Mayoros said. The announcement “is a very hopeful ending, where Meadow and A.J. have moved on and it’s a new generation. It has a different feel. All these things come together to make magic.”
The Sopranos fans don’t find it surprising to be subject to media controversy. The video, which some loyalists may be hesitant to interpret as an advertisement for the return of the HBO show, ends with an advertisement for a new car.
But the goal of every Super Bowl ad is to create conversation and awareness. A Chevy ad that wasn’t released before the game aired seems destined to do just that.
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Mayoros said Chevy wants to spark renewed interest in The Sopranos. For HBO, viewership increased 179% in the first days of the pandemic, GQ reported in 2020 that “family drama is back,” and everyone is eating it, including millennials and Gen Xers.” “HBO Max in 2021” Newark Released “Many Saints,” a prequel to the original series that aired in theaters. (This made the show even more popular, and the film was panned by critics.)
“The Sopranos was great in its day. It deserves a revival,” Mayoros said.
But he said, “it’s difficult to get people to sign up for the show” to release the ad. “It’s not going to work if we can’t find [basic] talent. Fortunately, they share the same passion for the idea. “
Of course, using a show about a mobster with a lot of violence to sell a big car to ordinary Americans is no problem.
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Chevy tried to sell a better, boomer. For example, in the first opening, Tony walks through a cemetery – but in the commercial, the cemetery is replaced by a children’s playground. Some changes indicate a change in behavior; The Twin Towers were replaced by the One World Trade Center, which was built after the September 11 terrorist attacks. satirical pig labeling—a “discarded” order marked by the words—recognizes that the meat is “sterile.” Tony rides using the Meadow E-ZPass while getting a ticket at the New Jersey race.
Viewers may notice that the Sunoco fitness logo – used by Tony – is missing from the ad.
Is GM making a statement about the future of gas-powered cars? Mayoros thinks about election logistics.
“You can imagine how many people have to go through to get the rights and permits,” he said. The removal of the gas control indicator is “unknown”.
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Despite these changes and other effects, Chevy tried to stay close to the original. “We know for sure that Sopranos fans will start making pages soon,” Majoros said. “We tried to stay true to the time, the music, the style of photography and the camera styles used.”
“I think the Sopranos fans will appreciate it — and if you’re not a Sopranos fan, I hope you get a new car here with a new look,” he said.
Here is the first page for viewers, and the announcement below. Play both at once and decide for yourself if the Chevy wins.
E. Schultz is Ad Age’s News Editor, overseeing daily news and coverage. Also featured in the beverage, auto and sports categories. He was a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business, state government and politics. Christine McVie, lead singer, guitarist and songwriter of the rock group Fleetwood Mac, sadly died earlier this week. Amidst a sea of turmoil among the members of Fleetwood Mac, McVeigh remained the constant who kept the group together. Before his death, McVeigh’s music was brought to a new generation of listeners through a different medium: the electric Chevy car. Chevrolet uses McVeigh’s “Everywhere” as the theme song for their commercial.
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, released in 1987. McVie is one of Fleetwood Mac’s most successful singers, with a focus on band members Stevie Nicks and Lindsey Buckingham. Half of the songs are in the band
The album was written by McVeigh. One of his biggest hits is “Everywhere”. A quarter century after its release, “Everywhere” is the theme song for Chevy EVs.
“Everywhere” features a happy mix of harmonies and a beautiful drum beat that combines acoustic and electric guitars. The uplifting lyrics speak of the joys of a romantic relationship, which is anchored by the song’s closing line: “
McVeigh’s thoughts on EVs are unclear. However, EV drivers like Chevrolet’s “Everybody for EV” song. There are people in Chevrolet cars singing “Everywhere”. This includes the Silverado EV compact car, Blazer EV crossover car, Bolt EV subcompact car, Bolt EUV crossover car and Equinox EV crossover car.
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The song starts when a woman with very long fingers shows up on the sound system. Here are the trade terms:
Re” songs are part of the music sung by the horsemen. These passengers may want to benefit from the health and physical benefits of singing in the car, as discussed in the previous article.
Advertisers don’t just sing the song, they actually participate. They tap their toes and stomp their feet. And, sometimes, the passenger in the back seat has a wig. Also, there was a guy driving a Silverado EV and his “truck” hit him when he heard him sing “Oh Me” – when he hit the high note of the music.
In the past, many famous singers did not want to use their music for commercial purposes – they did not want to be “commercial”. However, this trend has changed somewhat in recent years. These classics are bringing music to a new generation of listeners.
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As Showbiz 411 explains, “Everywhere” jumps after Chevrolet announced “Everybody for EV” a few months ago.